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Television Sport in the Age of Screens and Content

The death of television has been long predicated in the digital age, yet it remains a powerful mediator of live sports. This article focuses on football and examines the implications for the sport of the move to an age of screens and content. These may be large screens in public places or in our homes or those at work or smaller screens carried in the palm of our hands, but what we use them for, how content gets onto those screens, and the implications for sports and sports fans remain compelling questions in the digital age. The article argues that through reflecting on major media sport events such as the FIFA World Cup, we see patterns of continuity in the role played by television as well as evidence of change.